Is iTV really in the works?
Yes. Aside from Jobs' assertion he "cracked" the television user interface problem, but Apple's Cook has all but confirmed it's on the roadmap. In an interview with NBC earlier this month, Cook said an Apple TV is "an intense area of interest" and he compared the current living room television experience to going "backwards in time by 20 to 30 years." Even back in May, when Cook chatted with AllThingsD at their DX conference for about 90 minutes, he hinted about an iTV project. When asked producing a set-top box and companies like Sharp handling TV panel production, he answered rhetorically "Can we make a significant contribution far beyond what others have done in this area? Can we make a product that we all want?"
